More sales with feedback in eCommerce?

Most eCommerce sites are run by data and hard analytics based on what their visitors have done on the site. This is of course very important. However, have you ever thought that the behavioral side doesn’t tell you everything?

The importance of qualitative customer feedback in eCommerce

Data, data, data – it is all about data nowadays. Still too often we tend to forget that it is not about the data, it is about the person – a human being. Your customers have feelings and emotions and many time they are rather irrational. That one was almost common knowledge so why am I telling […]