How to analyze open and qualitative feedback?
Analyzing the qualitative feedback is truly a challenge. It is time consuming and given with the quantitative feedback, it has to be taken together with it, even while analyzing.
The importance of qualitative customer feedback in eCommerce
Data, data, data – it is all about data nowadays. Still too often we tend to forget that it is not about the data, it is about the person – a human being. Your customers have feelings and emotions and many time they are rather irrational. That one was almost common knowledge so why am I telling […]