How to Measure the Impact of Human Emotions on Your Business?

Happy customer experience

As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your business. But did you know that prioritizing and analyzing customer emotions can benefit your brand in a multitude of ways?  Customer emotions influence many factors like satisfaction, loyalty, advocacy, and brand […]

How to Improve Your Digital Customer Experience?

Digital Customer Experience

Digital Customer Experience refers to a customer’s overall perception of your business based on their interactions with your business on digital platforms. It can also be defined as the sum of all the interactions between a brand and customer across various digital channels such as email, website, mobile applications, social media, etc. Ever since the […]

Customer Experience Strategy Guidelines for an SME

SMEs are upcoming enterprises that have a long journey ahead of them. With many competitors in the market and limited resources at their disposal, SMEs are facing nothing short of a tough battle in the business world.  If you need a hard and fast rule to thrive in the competition, it is to focus on […]

ROI of customer experience

One of the great dilemmas of building a successful company is knowing that your customer experience strategy is important, but not having the numbers to prove it. Return on investment is a financial calculation, and while creating better customer experience is proven to be correlated with an increase in loyal customers, it is difficult to prove […]

Everything You Need to Know About Creating Surveys With Feedbackly

There are so many different customer survey creation platforms available today, so why choose Feedbackly? In short, there is nothing seriously wrong with the functionality of most customer feedback tools. The problem is that they enable tactical customer feedback actions instead of strategic customer experience solutions. With Feedbackly, collecting customer feedback and data is one […]