4 Types of Survey Biases to Avoid
Data is critical for businesses to understand customers, gain valuable insights about market trends, and recognize performance issues. If the success of your company and its growth heavily relies on data, it’s important to ensure your data sources are reliable and accurate. Surveys are one of the most common forms of gathering feedback from customers. […]
What is the Customer Satisfaction (CSAT) Survey
The customer satisfaction survey (CSAT) is a known Customer Experience metric that simply put, helps to measure your customers’ satisfaction level with your product or service. Customer satisfaction is like the cherry on top for any brand. Happy customers are a resonance of the quality of your products and a pivotal element for your brand’s […]
5 Tips to Improve Customer Feedback Surveys
A customer feedback survey is one of the ways through which companies can get to know the customer perspective of their brand. Customer feedback is a quintessential element for improving customer experience. But, the quality of data gathered from them depends on the quality of the answers, which can be affected by the quality of […]
4 Reasons Why You Should Measure Emotional Value Index
Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is not easy. The Emotional Value Index (EVI®) is a metric that helps brands measure customer emotions and understand how they affect purchasing decisions. It is a standardized way of looking […]
How to calculate CSAT (Customer Satisfaction Score)?
Customer Satisfaction Score (CSAT) is a key performance indicator (KPI) used to gauge how satisfied customers are with a company’s products, services, or experiences. Understanding how to calculate CSAT can help businesses improve their customer experience and increase loyalty. This guide will walk you through everything you need to know about CSAT, including its calculation, […]
Email Survey – What and Why
Email surveys are one of the oldest and most popular methods of data collection. Most people use email for their day-to-day professional and personal activities, which makes it a great channel through which you can reach out to your customers. Also, sending out an email is easy, convenient, and cost-effective. It is an ideal survey […]
Alternative for CSAT – Emotional Value Index EVI®
Customer satisfaction is a paramount factor for the success of a business. After all, you can only thrive in the market as long as you have a client base. So, keeping your customers happy is the secret to keeping the wheels moving. Businesses use different metrics to determine how customers feel during the buying journey. […]
Customer Journey – Everything You Need to Know!
Startup brands are always keen on learning how to attract and retain customers. While there’s no one-size fits model to keep customers happy, understanding your customers in and out can certainly help. This is where the customer journey comes in handy. What is customer journey? A customer journey, also known as the buyer’s journey, is […]
What is Emotional Experience?
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement? Can you remember ditching a product or service because of poor experience? What was the driving factor in all these instances? Traditionally, customer experience doesn’t account for customer emotions. With […]