How to measure Emotional Experience
One of the biggest mistakes measuring CX I run with our clients and also companies, in general, is that business people think that “NPS is enough” or that “customer satisfaction is the key”. Yes, in many ways both of those are true but alone that is not enough. If you would go about only measuring […]
Emotional Experience – The Next Big Thing In CX Since The NPS
To this point, we have been living in the world of simplification. And to be honest, we still do and that is a good thing. But we would need to be able to look deeper than just satisfaction, recommendations, and ease of doing business. The study of Emotional Experience shows that compared to many others, […]
5 Must-Know Points When Using Microsurveys
Not many customers prefer to spend a great deal of time answering long surveys. This is why microsurveys have become very popular. Microsurveys, as the name implies, are very short surveys that require only two to five minutes to complete. Usually, microsurveys have only one question that respondents have to answer by picking one of […]
FREE Webinar: Emotional Experience – A New Way To Measure Your CX
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and not without a reason. In the quick pace of technological development, only a very few companies are able to compete purely based on technology and ignore the customer. Customer experience is the new competitive edge […]
Feedbackly Receives Leverage From The EU
Feedbackly is a Finnish startup dedicated to improving customer experiences and helping companies to increase their sales through intelligent upsell. With Feedbackly, companies can gather feedback from their customers in all potential touchpoints from bricks-and-mortar stores to eCommerce sites and even email and SMS to target intelligent up-sell campaigns based on their customer experience data.
FREE Webinar: Putting Your Customer Experience Data Into Action – A Step-By-Step Recipe For Success
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and, if you’re reading this, you likely agree. You understand that collecting CX data is key, understanding its value to your business is critical, but identifying the right actions to take is not always so clear. […]
10 Top Customer Satisfaction Survey Questions
Customer Satisfaction Score (CSAT) is an indispensable CX metric for businesses that focus on keeping their customers delighted all the time. While CSAT is a measure of customer satisfaction level, it is also a measure of a brand’s effort to prioritize their clientele above anything else. In order to measure CSAT effectively, brands have to […]
5 Ways To Boost CX Using Customer Journey Maps
Customer journey mapping is a hot topic in the world of customer experience (CX). It is a powerful tool that enables companies to monitor the many customer touchpoints within their organisation, while continuously improving processes and developing a world-class customer experience. Even though it seems like a relatively new concept, the reality is that we […]
Use Feedback To Boost Your Employee Experience
Improving customer experience is fast becoming one of the most important strategies for businesses. In fact, Gartner reported that: “By 2018, more than 50% of organizations will implement significant business model changes in their efforts to improve customer experience” Most CEOs now agree that improving customer experience is vital to their company’s success, but often […]